Shine on in Seoul is an inspiring transformation series that follows diverse women from around the world as they embark on a life-changing journey to Seoul. Facing various personal struggles, these women seek to rediscover their inner confidence and celebrate their unique beauty. Guiding them through this ultimate style evolution are beloved celebrity hosts Wendy, Shin Seul Ki, and Chanelle Moon. In each episode, the hosts collaborate with top stylists and skin experts to deliver customized Kfashion and Kbeauty makeovers tailored to each participant's personality. From modern skincare routines to cutting-edge Korean fashion trends, the show highlights how style can empower individuals. Viewers will witness emotional breakthroughs and stunning physical transformations as these women step out of their comfort zones and learn to shine. Through the magic of Kfashion and Kbeauty, Shine on in Seoul celebrates self-love, global sisterhood, and the beautiful art of self-reinvention.
Other names: 샤인 온 인 서울
Genres: Reality, Variety, Variety show